Panel Spotlight: South Korea
Oct 8, 2025
At Bohemian Research, we maintain an active and expanding panel in South Korea. Because our panels are dynamic, availability shifts daily depending on the demand of ongoing studies. To provide researchers with the most accurate view, we report on the last 28 days of panel activity.
South Korea Active Respondents: ~9,000
Age | |
|---|---|
18–24 | 16% |
25–34 | 28% |
35–44 | 25% |
45+ | 31% |
Sex | |
|---|---|
Male | 58% |
Female | 42% |
State | |
|---|---|
Gyeonggi Province | 26% |
Seoul | 15% |
Busan | 8% |
Daegu | 7% |
Other | 44% |
Why South Korea Matters
South Korea is one of the most technologically advanced and digitally connected societies in the world. It boasts near-universal internet penetration, a thriving mobile economy, and an audience that embraces innovation early—making it a prime market for insights-driven decision-making.
From K-pop and beauty to finance and technology, South Korea’s global cultural influence extends well beyond its borders. For researchers, this creates opportunities not only to understand domestic trends but also to explore how Korean culture shapes global consumption patterns.
Market Dynamics
Demographics: A highly urbanised, educated, and digitally native population that values both convenience and quality.
Digital Behavior: South Korea leads the world in smartphone usage, online payments, and live commerce adoption. Respondents are fast, engaged, and accustomed to digital participation.
Economic Shifts: Growth sectors include technology, gaming, healthcare, and sustainable products, with increasing interest in ethical consumption and ESG-related topics.
Research Opportunities
South Korea’s sophistication and speed of digital engagement open doors for research in areas such as:
Testing new digital products and fintech services before broader Asia-Pacific rollouts.
Exploring cultural influence, fandom, and brand advocacy among Gen Z and Millennials.
Evaluating sustainability and ESG perceptions across generational cohorts.
Analysing shifts in media consumption and advertising effectiveness in mobile-first environments.
Our Approach
In South Korea, Bohemian Research leverages a hybrid recruitment model that blends organic app growth, referrals, influencer campaigns, and performance marketing.
Given the fast-moving digital ecosystem, influencer partnerships are key—but we use them strategically, ensuring demographic balance and data reliability.
Due to the country’s exceptional digital connectivity, we are also preparing to expand recruitment through local digital platforms and DOOH (Digital Out-of-Home) advertising in the near future. These new channels will help us engage respondents in contextually relevant, real-world environments while maintaining our commitment to data quality and transparency.
We remain transparent about feasibility limits, especially for niche audiences or high-incidence-rate studies, and advise clients on panel blending when needed. Every study is designed to meet the expectations of a data-savvy audience while maintaining Bohemian Research’s high standards for quality and transparency.
Conclusion
South Korea represents one of the most dynamic research markets in Asia—digitally advanced, globally influential, and constantly evolving. Researchers who approach it with cultural nuance and methodological precision will uncover insights that go far beyond borders.
At Bohemian Research, our commitment to innovation, quality recruitment, and transparent feasibility ensures that every project captures the pulse of this forward-looking nation.
