At Bohemian Research, we maintain an active and growing panel in Colombia. Because our panels are dynamic, availability shifts daily depending on ongoing research demand. To provide a clear picture, we report based on the last 28 days of panel activity.

Colombia Active Respondents: ~65,000

Why Colombia Matters

Colombia stands out as one of Latin America’s most digitally connected and economically resilient nations. Over the past decade, the country has transitioned from a developing digital market into a regional leader in innovation and technology adoption. A growing middle class, rapid smartphone penetration, and diverse cultural influences make it a vibrant environment for market research.

Market Dynamics

• Demographics: A young and tech-savvy population drives most digital engagement, while strong family networks continue to influence purchasing decisions and brand loyalty.

• Digital Behavior: Social media usage is among the highest in LATAM, with Colombians spending an average of over 3 hours per day online. Mobile-first engagement dominates, particularly across platforms like WhatsApp, Instagram, and TikTok.

• Economic Shifts: Colombia’s economy has shown steady growth across sectors such as fintech, entertainment, education, and retail. Urbanisation and an expanding digital economy continue to open new pathways for consumer and B2B research alike.

Research Opportunities

Colombia’s mix of regional diversity and digital engagement makes it ideal for studies such as:

• Brand perception and product testing across social and economic segments.

• Evaluating digital adoption in emerging categories like fintech, streaming, and e-commerce.

• Measuring public sentiment on economic and social policy changes.

• Understanding shifting consumer priorities in post-pandemic urban centres.

Our Approach

In Colombia, our recruitment strategy combines organic app growth, referral programs, performance marketing, and locally resonant influencer campaigns. We leverage creative partnerships with Colombian content creators to engage audiences authentically and maintain demographic balance.

Transparency remains key — when feasibility constraints appear, we recommend blending data sources to ensure representation and data integrity.

Conclusion

Colombia represents a dynamic intersection of youth, digital innovation, and cultural depth. Researchers who design studies with both local context and national diversity in mind can unlock insights that shape future market strategies.

At Bohemian Research, we ensure every project captures Colombia’s true voice — one that’s connected, evolving, and full of potential.