Panel Spotlight: Saudi Arabia
Sep 4, 2025
At Bohemian Research, we maintain an active and growing panel in Saudi Arabia. Because our panels are dynamic, availability shifts daily depending on the demand of ongoing studies. To give researchers the clearest view, we report on the last 28 days of panel activity.
Saudi Arabia Monthly Active Respondents: ~50,000
Age | |
|---|---|
18–24 | 37% |
25–34 | 45% |
35–44 | 14% |
45+ | 4% |
Sex | |
|---|---|
Male | 63% |
Female | 37% |
Provinces | |
|---|---|
Makkah | 42% |
Riyadh | 30% |
Al Madinah | 12% |
Eastern | 12% |
Other | 4% |
Why Saudi Arabia Matters
Saudi Arabia is a country in transformation. Vision 2030 is reshaping the economy, opening up new industries such as entertainment, tourism, and technology, while still grounded in deep cultural traditions. For researchers, this duality offers a unique lens—one that reflects both rapid modernisation and long-standing values.
Market Dynamics
A closer look at the Saudi population highlights its diversity:
Demographics: More than half of the population is under 30, yet older and more conservative voices remain influential.
Digital Behaviour: Social media usage is among the highest in the world, with mobile-first engagement dominating daily life.
Economic Shifts: New opportunities are emerging in consumer goods, healthcare, fintech, and travel as the country diversifies beyond oil.
Research Opportunities
This mix of tradition and change fuels a growing appetite for research. Companies and institutions are increasingly interested in:
Tracking consumer sentiment on new products and services.
Understanding shifting brand perceptions as global players enter the market.
Designing studies that capture citizen perspectives on social and economic reforms.
Our Approach
At Bohemian Research, we recognise that no single recruitment method is perfect. In Saudi Arabia, we combine multiple sources—including organic growth, referrals, performance marketing, and influencer campaigns—to balance scale with quality. Our commitment is to transparency: if coverage is limited, we advise on solutions rather than overpromising. This ensures that every study is designed with clarity, cultural respect, and reliability in mind.
Conclusion
Saudi Arabia represents both challenge and opportunity. Researchers who understand its unique dynamics, and who design studies with cultural nuance in mind, will uncover insights that truly matter. With the right recruitment and data quality strategies, Saudi Arabia can deliver some of the most valuable perspectives in the region.
