Panel Spotlight: Mexico
Oct 3, 2025
At Bohemian Research, we maintain an active and growing panel in Mexico. Because our panels are dynamic, availability shifts daily depending on the demand of ongoing studies. To give researchers the clearest view, we report on the last 28 days of panel activity.
Mexico Monthly Active Respondents: ~49,000
Age | |
|---|---|
18–24 | 39% |
25–34 | 36% |
35–44 | 13% |
45+ | 12% |
Sex | |
|---|---|
Male | 41% |
Female | 59% |
State | |
|---|---|
México (State) | 13% |
Mexico City | 11% |
Jalisco | 7% |
Veracruz | 6% |
Other | 63% |
Why Mexico Matters
Mexico is Latin America’s second-largest economy and a bridge between North and South America. With a young, urbanising population and growing internet penetration, it has become one of the most dynamic markets for research. At the same time, traditional values and regional differences create rich layers of complexity for consumer insights.
Market Dynamics
Demographics: A majority of the population is under 35, yet family influence and multigenerational households shape decision-making.
Digital Behavior: Mexico has one of the highest social media usage rates in LATAM, with mobile-first habits dominating online behavior.
Economic Shifts: Growth in fintech, e-commerce, healthcare, and entertainment is expanding opportunities for both local and international brands.
Research Opportunities
This diverse environment makes Mexico a hub for studies such as:
Consumer sentiment tracking across diverse urban and rural populations.
Evaluating brand adoption in emerging sectors like fintech and e-commerce.
Understanding regional and cultural differences in consumer decision-making.
Our Approach
In Mexico, we recruit panelists using a balanced mix of organic app growth, referrals, performance marketing, and influencer campaigns. But what truly sets us apart is that we don’t rely solely on external influencers — we also work with our own LATAM content creators, with Mexico representing one of the largest and most engaged audience sources. This allows us to reach participants with authentic, locally resonant content while maintaining strong demographic coverage and data quality.
We remain transparent on feasibility limits and advise clients on panel blending when needed.
Conclusion
Mexico offers both scale and diversity. Researchers who account for regional variations and cultural nuance will unlock some of the most powerful insights in Latin America. At Bohemian Research, we’re committed to delivering that clarity with transparency and reliability.
