Panel Spotlight: Brazil
Oct 17, 2025
At Bohemian Research, we maintain an active and growing panel in Brazil. Because our panels are dynamic, availability shifts daily depending on ongoing research demand. To provide a clear picture, we report based on the last 28 days of panel activity.
Brazil Active Respondents: ~100,000
Age | |
|---|---|
18–24 | 36% |
25–34 | 28% |
35–44 | 16% |
45+ | 20% |
Sex | |
|---|---|
Male | 38% |
Female | 62% |
State | |
|---|---|
São Paulo | 28% |
Rio de Janeiro | 10% |
Minas Gerais | 8% |
Paraná | 6% |
Other | 48% |
Why Brazil Matters
Brazil is Latin America’s largest economy and one of the most influential consumer markets in the world. With more than 200 million people and a strong digital footprint, it represents a vital hub for regional and global research. Rapid urbanisation, a growing middle class, and high mobile penetration have created a vibrant environment for data-driven insights.
Market Dynamics
Demographics: Brazil’s population is diverse and youthful, but ageing steadily. Regional and socioeconomic differences remain key factors shaping consumer attitudes and behaviours.
Digital Behaviour: Over 90% of internet users access online content through mobile devices, with WhatsApp, Instagram, and TikTok dominating digital life.
Economic Shifts: Growth in fintech, retail, and digital services is redefining how brands connect with consumers. Inflationary pressures and economic disparities also make affordability and trust major drivers of purchase behaviour.
Research Opportunities
Brazil offers a wide spectrum of research opportunities, including:
Consumer confidence and brand perception tracking in fast-changing markets.
Evaluating advertising effectiveness across diverse media channels.
Measuring digital adoption and mobile payment behaviour.
Understanding regional variations in lifestyle, values, and purchasing patterns.
Our Approach
At Bohemian Research, our recruitment in Brazil combines organic app growth, referrals, performance marketing, and influencer campaigns. We collaborate with local content creators to ensure authenticity and reach across diverse regions and demographics. Our focus is on representativeness and transparency—when coverage limitations arise, we advise on blending solutions to maintain balance and reliability.
Conclusion
Brazil’s scale, cultural diversity, and digital maturity make it a cornerstone for research in Latin America. At Bohemian Research, we deliver access to a broad and engaged respondent base, ensuring that studies in Brazil are powered by data that’s rich, reliable, and regionally grounded.
